Pivoting With Merch During These Times

Small businesses across America are shutting down due to the Government’s restrictions. Countless businesses have been forced to shut down shop with no prior plans or strategies of generating revenue remotely. Going digital in today’s world is a necessity and if you have been putting it on the back burner your business it more than likely feeling it now.

“One analyst predicted that the disruption to businesses from coronavirus could lead to 15,000 permanent retail store closures in 2020, with the Economic Policy Institute predicting that the disease outbreak could potentially wipe out three million jobs from the U.S. economy before this summer.” Source: cnbc.com

Now is the time more than ever to pivot and think of creative ways to generate revenue for your business. Many people are looking to support local small businesses and are going out of their way to shop local. What better time than to launch your brand’s merch project!

Merch consists of various products such as t-shirts, hoodies, coffee mugs, stickers, and more. Most companies offer apparel products like t-shirts, tanks, and hoodies. The profit margins on apparel is relatively good as well, sometimes even better than the margins your business typically operates on. Imagine what higher margins and no overhead could do for your business during these hard times.