Is your company being overlooked when it comes to your customers buying time? This may be due to lack of brand recognition or mental real estate.
What is brand recognition?
“Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign. Brand recognition can also be triggered via an audio cue, such as a jingle or theme song associated with a brand.” – Source
How to build brand recognition?
This means there is no hack when it comes to brand recognition. Your company must gain mental real estate through people continuously seeing your logo. Have you ever seen a Coca-cola and weeks later it comes to your mind when thinking of what to drink? This is because of the mental real estate they have obtained with you over the years.
Essentially the goal is to get your logo in front of as many relevant people as often as possible for the least amount of money. This is why guerilla marketing tactics have been used over the years.
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Don’t know where to start when it comes to brand recognition or creating a good design? Prints R Us has a strong team with backgrounds in both. Digital marketing, e-commerce, branding, and graphic design are all ways Prints R Us can help when creating that next custom t-shirt design.